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Bespoke Solution Development – Boohoo

Client
Boohoo
Country
United Kingdom
Status
2022 - Active

The Client

Boohoo, a prominent online fashion conglomerate, encountered the dual challenge of establishing a unified returns interface across its diverse portfolio of brands and finding highly skilled, cost-effective talent to execute this mission.

Tech Stack

shopify
snow flake
teradata
unipath
oracle
saleforce
microsoft
servicenow

Team Involved

Back-End Developer
UI/UX Designer
QA Engineer
DevOps developer

Challenge

A series of intricate challenges were faced by Boohoo, a prominent online fashion conglomerate.

Talent Recruitment and Integration

Boohoo aimed to recruit high-skilled, cost-effective talent to construct a unified returns interface for their brands. The recent acquisition of PLT presented the challenge of integrating their return operations into a unified platform.

Expensive and Inflexible Returns System

Boohoo encountered operational challenges due to the presence of an expensive and inflexible global returns system, which had adverse effects on both efficiency and flexibility within the organization

Solution

To overcome the challenges, a SaaS platform was developed using AWS serverless architecture. The key components of the solution included:

AWS Serverless Architecture

The platform was built using AWS Lambda, RDS, SQS, and SNS, taking advantage of the serverless architecture to ensure scalability, cost-efficiency, and flexibility.

Integration at Order and SKU Levels

The platform unified Boohoo at order and SKU levels, maintaining real-time warehouse stock counts via Warehouse Management System (WMS) integration

Customization and In-House System

The platform was tailored to Boohoo’s unique needs, creating an in-house global returns system. It integrated warehouse, shipping, payments, and brand inventory.

Skilled Team Leadership

The solution was designed and developed by a skilled team led by a PhD, ensuring expertise and efficient execution of the project.

Impact

The implementation of the unified returns interface using AWS serverless architecture had several significant impacts:

Operational Efficiency and Cost Savings

Transitioning to the AWS platform via a SaaS model eliminated upfront IT infrastructure costs, improving operational efficiency and reducing expenses. The serverless architecture provided scalability and cost-efficiency, boosting overall performance.

Increased Revenue

The unified returns interface eliminated the dependency on the legacy system, offering enhanced flexibility for future business needs. This increased revenue by streamlining returns management and saving significant time for Boohoo.

Scalability and Expansion

The efficient Global Returns Interface, initially deployed for one brand, was later expanded to include all Boohoo Group brands. This expansion simplified returns management across the conglomerate, leveraging the benefits of the unified platform and reducing complexities.

Simplified Integration and Workflow

The platform’s integration with the warehouse, shipping companies, payment gateways, and brand inventory facilitated a seamless returns process, optimizing workflow and improving overall customer experience.

Bespoke Solution Development – Boohoo

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